Nigerian superstar, David Adeleke, popularly known as Davido, has signed a long-term agreement with global sports brand PUMA as its ambassador.
The DMW boss will play a role in the brand’s commitment to growing the African market.
Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America and across the world.
He will wear PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits.
As an avid sports fan, Davido will also don the company’s Basketball and Football styles.
“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution.
“Throughout our history, PUMA has had strong roots in Africa, football, and beyond.
“Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally.”
Sharing the announcement today via his Instagram page, the excited “Champion Sound” singer posted a short clip from his PUMA advert.
He captioned it: “Oh how good does it feel, to officially be… #PumaFam #DavidoxPuma.”
- In another post, he shared photos from his Puma shoot and wrote: “All these jet flights just got a bit more swag… #PumaFam #DavidoxPuma #pumasportstle.”