The media has received a call to adopt a strategic approach in portraying Nigeria’s image to the international community.

Rafiu Ajakaye, the Chief Press Secretary to the Kwara State governor, emphasized the need for the Nigerian media to engage in national rebranding that highlights the positive aspects of the country.

Speaking at the grand finale of the press week organized by the Correspondents’ Chapel of the Nigeria Union of Journalists (NUJ) in Kwara State, Ajakaye stressed the importance of being strategic in what is published about Nigeria, even while holding the government accountable.

He urged the media to play a role in rebuilding the country’s image, as the image projected for Nigeria has a lasting impact. While acknowledging the media’s responsibility as a watchdog, Ajakaye emphasized the need for a balance between patriotism, accountability, and minimizing negative publicity.

In his opening speech, Abdulhakeem Garba, the chairman of the correspondents’ chapel, highlighted the media’s role as a soft power in nation-building. He recognized the media’s influential position in shaping public opinion, disseminating information, and influencing social, cultural, and political dynamics within the nation and beyond.

The call for strategic portrayal of Nigeria’s image by the media reflects the recognition of media’s significant role in shaping perceptions, promoting positive narratives, and contributing to the overall development of the country.