Investment platform Grip Invest has awarded its creative content mandate to The Glitch, a digital-first creative agency.
The mandate has been given in an effort to raise awareness among India’s tech-savvy retail investors. The Glitch will also be responsible for managing Grip’s branded creative content across its digital platforms.
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Nikhil Aggarwal, Founder & CEO, Grip Invest, said, “The past few months have been very exciting for us and we are extremely delighted to have partnered with The Glitch to help us sustain this momentum and grow our brand. They bring a team of creative experts that have helped a number of renowned brands with their innovative ideas. Through this, we hope to drive a deeper awareness of our new-age investment platform among retail investors who are looking to diversify their portfolios.”
Jonathan Sreekumaran, Branch Head, The Glitch, said, “In this era of FinTech, Grip Invest is one of those ‘equaliser’ brands, helping the regular Indian investor get better returns from curated investment opportunities in lease finance. Grip Invest is leading the pack here, and we along with them, are going to create a compelling narrative for the regular investor to be a part of all the possible opportunities Grip Invest has to offer. We have just started working with their teams and we feel their incredible passion for ensuring wealth creation is not limited to only a few, but many more Indians can be a part of this.”
The Glitch has enabled several brands, including Netflix, Tinder, FabIndia, Lakme, TLC, Boost, among other, with strategies to utilise digital channels through content to unlock growth.
Sayak Basu, Senior Creative Director, The Glitch, said, “Grip Invest brings a whole new approach to diversifying investments for the millennial minded junta of our country. We’re stoked to be able to partner with them to create consideration for their unique offerings. It’s an exciting category with a fair bit of action. We are fortunate to be backed by our superior digital practises and look forward to creating quick adoptions and transactions on the platform.”