Luxury fashion brand, Balenciaga, has launched a new line of overly distressed sneakers, branded “Paris Sneaker”.

Following the unveiling of the couture company’s new Paris sneaker, photographs of badly damaged, degraded shoes photographed by photographer Leopold Duchemin for the brand have gone viral and elicited varying reactions online.

According to the official site, the sneakers are made using fully-destroyed cotton and rubber with ribs all over the fabric.

Only 100 pairs of “extremely wrecked” sneakers, according to the fashion brand, will be sold for $1,850 each (N1,091,500). Non-limited edition, less roughed-up versions, on the other hand, are priced between $495 and $625 on the Balenciaga website, depending on the design.

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See how netizens are reacting below,