L-R Hussein Jaafar,  Mr. Khudor Jaafar, MD, Imperio International, Adesua Etomi-Wellington, Queen Shattu Sanni Garko,  Sami Jaafar, MD, Aspira Nig. Ltd and Santosh Nair, Head marketing Aspira Nig. Ltd

Distinguished ladies and gentlemen, the media, our special guests and all our friends and colleagues; a warm welcome to you all as we are thrilled and excited to unveil the brand-new Beauty & Perfumed Bar Soap-SIRI, by Aspira.

It is a known fact that Aspira Nigeria Ltd is always taking the lead in delivering quality home products to its teaming consumers. In line with our commitment to serving and formulating the very best products for our customers, we are delighted to unveil SIRI beauty & perfumed soap, which comes in four variants – Delightful Orchid, Sensual Rose, Gorgeous Iris and African Marigold. I am sure all of you are excited to see the new SIRI!

At Aspira, one of our core values is youth empowerment. It has always been our mission to recognize, reward and identify with the exploits and achievements of youthful players who have carved a niche for themselves across all sectors of the Nigerian economy. The entertainment industry is one thriving space where youths are taking charge as icons and inspiring the younger generation. Having closely followed the youths in Nigeria, one personality we just couldn’t ignore is Nollywood actress, Adesua Etomi Wellington, a woman making tremendous impact in one of the world’s largest movie-making industries – Nollywood.

There is no gain saying it, she has emerged one of the most visible faces in Nollywood. Beyond that, her achievements as an icon align with the core values of Aspira; hence we are unveiling her today as the brand ambassador of SIRI.

Also, as a Nigerian brand, another platform we could not ignore is the Miss Nigeria beauty pageant current queen, Queen Shattu Sani Garko. Consequently we have appointed her alongside Adesua Etomi-Wellington as brand ambassador for our latest beauty product, Siri. The new queen is an icon of courage setting the pace for Nigerian youngsters.

Aspira Nigeria Limited is one of the largest manufacturers and distributors of laundry care and personal health care products in Nigeria. Located in the Northern commercial city of Kano, Aspira Nigeria Ltd. began operations in Nigeria in 2009, with the production of various detergents and soaps. VIVA, being the most known and familiar brand today, taking over the detergent and soap industry.

We had also launched Oracare+, a brand-new toothpaste into the Nigerian market recently. And there are many more new products which are in pipeline to be launched soon in Nigeria.